Retention & persistency
What's sticking, what's at risk, and the chargebacks eating your FYC
Updated Jul 19, 8:00 AM CT
Retention rate84.4%of 488 policies still in force
Active36174% of book
At risk20payment lapsed — savable
Cancelled34net of exits
Chargebacks$4.7K22 policies · 4.5%
Persistency by cohort
% of each month's enrollments still in force
| Effective | Policies | Lost | Persistency |
|---|---|---|---|
| Apr 2026 | 166 | 24 | 86% |
| May 2026 | 163 | 25 | 85% |
| Jun 2026 | 159 | 27 | 83% |
Needs attention
lapsed policies — reach out before they cancel
| Carrier | Product | FYC at risk |
|---|---|---|
| UnitedHealthcare | Final Expense | $665 |
| Cigna | DVH | $185 |
| Bankers Fidelity | Critical Illness | $308 |
| Devoted | MAPD | $467 |
| Humana | Critical Illness | $249 |
| Mutual of Omaha | Med Supp | $543 |
| Devoted | Final Expense | $371 |
| Mutual of Omaha | MAPD | $521 |
| Humana | DVH | $106 |
| Aflac | Med Supp | $531 |
| Devoted | Critical Illness | $190 |
| Anthem | Final Expense | $320 |