Budget reallocationPro
AI-recommended spend mix to maximize FYC at the same budget
Updated Jul 19, 8:00 AM CT
Move $17,914/mo of ad spend from Meta into Veteran and your other 3x+ channels — same total budget, +$29,150 projected FYC/mo.
Current spend$52.3Kheld constant
Current FYC$150Kfrom paid channels
Projected FYC$179.1Kafter reallocation
Projected lift+$29.2Ksame budget
App production by campaign
what each paid campaign actually writes — core mix feeds the weighting below
| Campaign | Apps | Core | Ancillary | Core mix |
|---|---|---|---|---|
| Veteran | 56 | 35 | 21 | 63% |
| Webinar | 74 | 46 | 28 | 62% |
| 88 | 56 | 32 | 64% | |
| Meta | 136 | 84 | 52 | 62% |
| All paid campaigns | 354 | 221 | 133 | 62% |
Core = MAPD · Med Supp · PDP. Ancillary = DVH · Final Expense · Critical Illness · Hospital Indemnity · Life. Apps counted from enrollments attributed to each campaign.
Recommended mix
weighted by ROAS × core-app mix — fund what's working, trim what isn't
| Channel | ROAS | Core % | Current | Recommended | Change | Proj. FYC |
|---|---|---|---|---|---|---|
| Veteran | 4.01x | 63% | $5,992 | $16,100 | +$10,108 | $64,561 |
| Webinar | 3.89x | 62% | $7,791 | $15,600 | +$7,809 | $60,684 |
| 2.89x | 64% | $14,005 | $11,700 | -$2,305 | $33,813 | |
| Meta | 2.24x | 62% | $24,559 | $8,950 | -$15,609 | $20,048 |
Weight = ROAS × (0.5 + 0.5 × core-app share) — same raw ROAS ranks lower when a campaign writes mostly ancillary apps. Projection assumes each channel holds its current efficiency — directional, not a guarantee. Organic channels (VSL, referral) aren't part of the paid mix.